This high mobile penetration also helps drives the performance of massive online events like Alibaba’s Singles Day.Īlibaba employees celebrate 213.5 billion yuan ($30.7 billion US) in Singles Day 2018 sales. This makes Chinese social media more immediate and dynamic, with mobile users looking to platforms like WeChat and Weibo for the latest recommendations, testimonials, and tips. While China might not yet have the same market penetration, it has a greater potential for growth.Įven more interesting is the incredible level of mobile uptake in China: 98% of Chinese people using the internet do so via mobile devices. This amounts to 57.7% of the country’s population.Ĭompare the US’s estimated 300 million internet users, or 78.2% of its population. The numbers tell you everything you need to know.Īccording to a Chinese government study, 802 million people in China are now active internet users. In this post, we’ll introduce you to some of the most important Chinese social media sites, and examine the opportunities for businesses on these sites in 2021.īut first, let’s start with a more fundamental question - why is Chinese social media so important for global brands? Why is Chinese social media important for global brands? In this changing environment, global brands looking to build their presence in the Chinese market need to keep a close eye on what’s happening with these platforms. This includes video sharing platforms like Douyin, as well as shopping communities like Xiaohongshu. While Facebook, Instagram, and Twitter continue to dominate the western world, China has seen the emergence of many innovative new social platforms. China is not only the world’s largest social media market - it also boasts an incredibly rich and diverse online landscape.Īfter all, over 800 million Chinese internet users are looking for a place to share their opinions, ask for product recommendations, and connect with others.
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